Mr. Silvio Berlusconi, a pivotal presence in
Italian politics for the past two decades, formally announced his retirement from
political activity, and a day later, after being sentenced to a prison term for tax fraud, announced,
instead, his return. The announcements were greeted with relief , incredulity and derision, and are an
invitation to analyze both his brutally
uninhibited use of the Media –
especially Television - to enhance his presence and appearance, as well as his
rapid fall, to the point of becoming an almost pathetic figure..
The term
“Videocracy”, coined by Italian film-maker Erik Gandini, was the
title of a controversial 2009 documentary
which described and explained the ruthless use made by Berlusconi of the many TV outlets he either directly or indirectly
controlled.
The
subtitle of the film, however, “basta
apparire” (“It is enough to appear”) is
even more noteworthy and illustrates
the growing need for constant visibility, not only in public life.
An
appearance on a TV programme – any programme, no matter how
insignificant, vulgar or unintelligent – had become essential to satisfy career
ambitions and, in particular, was seen as a very likely introduction to positions of responsibility,
especially in the glitzy political
world characteristic of the
Berlusconi years.
Significantly,
a considerable number of teen-age girls, when interviewed about their ambitions for the future, put, as a first
(and sometimes only) choice,
participation and victory in a beauty contest, any beauty contest, as long as
it was televised. Indeed, many Italian
female parliamentarians, and a number of particularly glamorous and
inefficient cabinet ministers in Italy ’s self-styled “second
Republic” began their careers either as beauty queens or in similar pursuits.
“Videocracy”,
therefore, was alive and well, and the need to “appear” was universally felt.
Clever and apt though the term may be, and
however accurate the interpretations given, three immediate considerations come to mind, especially when
it is applied to political leadership..
The first
of these, historical in nature, has
nothing to do with television, but essentially with the subtitle, that is, the
need for a leader (or an aspiring leader) to be visible, and this has always
been true both in democratic societies and in others. In
military campaigns, for example, a
successful commander, to gain the loyalty and
affection of his troops, had to be
seen leading his men, taking the same risks, and showing himself to the
enemy. Julius Caesar was a master at this type of visibility, and through able and
credible spin doctors, made sure
that news of his courage and military prowess was spread with great speed among the people of the Republic which he was
serving, and which he is, somewhat unfairly and superficially, accused of
having destroyed.
The Emperor, the King, the Dictator and other
leaders have always had to show themselves to the people in order to encourage
and maintain their affection and support, and this truth has been well
known throughout the ages. Image and
reality have always had to merge, and this takes a considerable amount of manipulation.
Of course,
since the twentieth century, through the
miracles of cinema newsreels, of radio
and, finally, of television, there has been an exponential growth in the visibility of leaders. As a result, today, it
is very difficult – not only in “personality cult” dictatorships, but also in
democratic societies – to avoid being constantly exposed to their voice and
image.
This leads directly to the second of the critical
considerations, i.e. the danger of
over-exposure, which could, in the long run, threaten to alienate the very
people who are supposed to be attracted and fascinated,
There
are credible indications that this could
well be the case, at least in some societies, such as Italy itself. “Videocracy”,
brought to an unprecedented level
by Berlusconi, seems to have peaked, with the apparent effect of turning public opinion away from
politics and creating an aura of
indifference and contempt. This is indicated, primarily, by the incredible and
growing percentage (over 30%) of people who, according to reliable polls, do
not intend to vote in the next elections, and this in a country in which a
voter turnout below 85% was usually considered disappointing. In the latest
regional elections in Sicily , once a
Berlusconi stronghold, the voter turnout
was under 50%, an unprecedented event in
Italy , and Berlusconi’s
“Liberty ”
party lost heavily. Other indications
are the catastrophic fall in the former Prime Minister’s personal popularity
and the unpredicted growth of a totally populist “anti-political” movement led
by an erstwhile comedian, Beppe Grillo who now leads what could possibly be the
second largest political party in the country.
A third,
and very significant question arises from these considerations, and people are
asking themselves if “Videocracy’s” ultimate effect will be the end
of the democratic process as it has been
known until now with, perhaps, a return to a quasi-Grecian model based essentially on local politics,
and with the internet substituting the Agora. This is not a vain or otiose
question, but a consideration which deserves
attention and careful reflection.